MacOS black screen and cursor fix | 2017

This isn’t a how-to blog, but I just had a rare moment of victory over a machine and thought I’d share it with a future google searcher.

The problem:

I turned my computer on and all I could see was a black screen and cursor. It looked like the image on the right.

The software and hardware I was using:

MacOS (Sierra 10.12.2)
MacBook Air | 11-inch | Early 2015 version

 

The solution:

  1. I rebooted my computer and did nothing until the black screen and cursor appeared
  2. I then typed in the password (just the PW, not the username) that I use when logging onto my Mac and clicked the enter/return key. Note: Doing this seemed weird because I couldn’t see what was happening on the screen.
  3. The screen appeared.

Why it works:

I have no idea. I think it’s a magic trick. I had tried several more difficult fix-its (found them all over the place via googling “black screen macOS”). When I couldn’t get the others to work, I ran across this suggestion and thought there was no way the simplest suggestion would do the trick.

Good luck but don’t be surprised if this doesn’t work.

The Optimization of ‘Huh?’

A picture I took recently in a Vermont general store. The boxes orchestrated my optimal interactions.

A national organization comprised of marketing executives just sent me and thousands more (I guess) an email inviting me to watch an online presentation they are hosting.

The title of the presentation starts:

“Orchestrating Optimal Interactions…”

There were lots more words in the presentation title, but I couldn’t make it past those first three.

Shouldn’t marketing executives speak English (or whatever their native tongue might be)?

I suggest they rename the presentation, “How to sell stuff.”

The Best Thing About Blogging

There are many great things about having a personal blog and consistently posting to it. And none of the great things are about trying to be a “thought leader” or personal brand. After blogging (more-or-less consistently) for 17 years, I’ve discovered that much of what I write is like jotting down a note to the future me.

RexBlog on Jan. 9, 2007

Like today. Ten years ago today, I was in San Francisco. I was on about the 20th row when Steve Jobs unveiled the iPhone. Because I blog, I can go back and read what I said that day and said a few days afterward.

In the past decade, I’ve blogged tens of thousands of words about Apple products.

But there’s something great about reading what you first thought about something that later turned out to be more (or less) significant.

It makes you feel like you were clueless…or insightful. But that you had any opinion at all makes you feel connected to an event in some way.

The headline of the post where I wrote my response is, “The least impressive thing about the iPhone is that it’s a phone.”

Ten years later, I think I nailed it.

What else happened on this day, ten years ago.

Looking at other posts of the day, I see that MyBlogLog.com was going to be purchased by Yahoo. Later, that would be as disastrous as most Yahoo acquisitions were.

AppleTV was released.

While I didn’t blog about it, ten years ago today was the first time I ever used Twitter. I had set up an account a few months earlier (in the year 2006), but MacWorld was the first time I used it. Why? The media center (I had press credentials thanks to a friend in high places), encouraged reporters to follow their posts to Twitter (“tweets” didn’t exist yet) to learn about changes in the MacWorld schedule or other updates. This was back when it was far easier to understand what Twitter was (a group text messaging thingee) than it is today. (However, for months, I continued to think it was a method for PR people to distribute text messages.)

‘I Want to Know’ Moments & ‘I Want to Buy’ Moments

On Hammock’s Idea Blog, we’re discussing the two types of customer moments that marketers should prepare for by developing “content assets.” It’s similar to a concept in Hammock’s eBook Content Along the Customer Journey. Rather than thinking that marketing with content is a series of posts, tweets, likes, consider all the way content assests can be developed to reach customers at those times they want the information you can provide.

Google calls them:

1. I want to buy moments.
2. I want to know moments.

“I want to buy moments” are those situations where consumers have seen a TV ad or are trying to find the closest restaurant or drugstore. These are the moments for which consumers use Google most often.

“I want to know moments” are those situations where customers are doing research or product owners are trying to better understand something they’ve purchased. Because so many marketers don’t have the content that serves these customers’ “I want to know moments,” they’re turning to Google to find the answer.

Read more at Hammock.com’s Idea Blog

It’s not about the salt

Marketing gurus are calling this an advertising and content campaign.

Huh?

They’re calling it “branded music” too.

Huh?

Calling this content marketing because there’s a Morton’s salt ad at the end and it’s being released on YouTube is about as innovative as every video ever produced. (Remember, they are all created as a content marketing campaign to sell music.)

If a salt company wants to pay for product placement, they can do so, but don’t call it innovative marketing.

On the other hand, the video is spectacularly innovative.

And for the record, I just spent five minutes promoting this to the 12 people who read this blog.